Hospitality & Leisure – Elevating Guest Experience Through Clean Innovation
In today’s hospitality and leisure landscape, cleanliness is no longer just expected, it’s a defining part of the guest experience. This ISSA session brings together industry experts, innovators, and forward‑thinking professionals to explore how smart cleaning strategies and emerging technologies can create environments that delight guests while supporting operational excellence.
Through four targeted mini‑sessions, participants will uncover the trends and tools shaping modern hospitality, from sustainability-driven choices to tech-enabled service enhancements. Whether you manage hotels, leisure venues, restaurants, or guest-focused facilities, this program offers fresh perspectives and practical insights to help you stay ahead of evolving guest expectations.
What’s included:
- Smart Clean for Smart Guests
See how connected technologies and data-driven cleaning elevate comfort, convenience, and service quality. - Sustainability Sells
Discover why eco-friendly choices resonate with today’s guests — and how sustainable cleaning practices can strengthen your brand. - Panel: “Clean is the New Luxury”
A compelling conversation on how top-tier cleanliness has become a core element of modern luxury, trust, and guest satisfaction. - Quiet Machines for Daytime Cleaning
Explore innovations that enable discreet, efficient daytime cleaning without disrupting the guest experience.
Join us to learn how innovative cleaning solutions can enhance guest satisfaction, support brand loyalty, and elevate every stay or visit.
Organised by ISSA.
In the presentation, watch the evolution of taking your current state to a smart setup for your guests. Attendees will watch the progression to an approach using AI and automation, that will match your future customer’s expectations of excellent cleaning quality.
How ESG‑Driven Cleaning Boosts Trust, Loyalty and Market Advantage
People today are more environmentally conscious than ever before — they prefer companies whose operations are transparent, responsible, and sustainable. The quality of cleaning services and the application of green principles play a far greater role in decision‑making than often assumed. In this presentation, we will explore how ESG‑based cleaning practices, green certifications, and a results‑oriented approach help accommodation and service companies to: · Strengthen trust and perceived safety in the eyes of guests · Deliver the level of service expected by environmentally aware customers · Transform cleaning from an operational necessity into a strategic function · Learn from real‑life examples — including why I sometimes bring my own cleaning tools with and prefer to clean my room myself The presentation includes practical examples of which cleaning and hygiene standards truly matter, how green certifications can enhance a company’s visibility, and what steps any organisation can take to make cleaning a key factor in sustainable hospitality.
Hear from an industry expert in a dynamic presentation on the evolving role of cleanliness in the hospitality and entertainment arena. This session will examine how a heightened focus on cleanliness not only meets guest expectations but also serves as a powerful driver of brand loyalty and revenue growth. Gain actionable strategies and insights for elevating standards and making cleanliness a cornerstone of your customer experience.
Quiet Machines for Daytime Cleaning
Demonstration of quiet, ergonomic cleaning equipment tailored for hospitality
Speakers
Benjamin Weiss
Director of Product Management, Kärcher
Based in Winnenden, Germany, Benjamin Weiss brings over two decades of industry expertise to the stage. An Industrial Engineering graduate, Benjamin joined Kärcher in 2004, later spending 13 years shaping the professional high-pressure cleaner portfolio. Since 2021, he has served as Director of Product Management for Professional Vacuum Cleaners. A seasoned leader in cleaning technology, Benjamin specializes in driving innovation and engineering solutions that redefine global hygiene standards.
About Helge Alt
Helge Alt is a cleaning industry expert with more than 30 years of experience in developing cleaning quality systems, professional standards, and modern training methodologies. She is the Chairperson of the Board at Puhastusekspert OÜ and a long‑time leader in Estonia’s national qualification system.
For over 20 years, Helge has steered the design and implementation of the European Qualifications Framework–based certification system in Estonia, resulting in more than 5000 valid professional certificates at EQF levels 3–5.
She has played a central role in establishing national cleaning standards (including EVS 914, EVS 944, EVS900 and EVS 807) and has contributed to multiple international Erasmus+ projects focused on cleaning ergonomics, pandemic‑resilient cleaning, and quality‑driven methods. Helge is also the author and co‑author of several training materials, educational films, and the widely used Handbook on Cleaning
I am Johannes Bepler, Head of Development at Hailo Digital Hub, where I lead the development of digital products and shape the company’s technological direction.
After completing my Bachelor of Science in Computer Science, I joined Hailo Digital Hub in 2019 as a backend developer.
Since 2020, I have served as a technical expert for FDS (Facility Data Standard), contributing to the development of industry standards and supporting the digital evolution of the sector. Today, I am responsible for the entire software development, contributing to the ongoing digitalization of the cleaning industry. My focus is on scalable architectures and innovative solutions that sustainably improve existing processes. My goal is to fundamentally transform the cleaning industry through intelligent, connected, and future-ready digital solutions.
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A global thought leader shaping education, talent development, and future-ready practices in the industry. With a background in cross-cultural communication and international studies, she brings a unique global perspective to industry transformation. Named one of the Clean Middle East Power 30 Women, Alexandra is a passionate advocate for innovation and sustainable progress. She is a catalyst for change, bridging continents to inspire sustainable progress and advance education across international markets.
About Kurmet Vasser
Kurmet Vasser is a passionate and experienced cleaning professional with over 20 years of experience in the cleaning industry, having developed the industry as a trainer and consultant, and co-authored several educational materials. He is currently working for the largest property maintenance company in the Baltics, SOL Baltics, as Country Manager for Latvia for the eighth year, while also being a member of the company's sustainability and business development team.
About David Swindle
David Swindle II, is a nationally recognized cleaning industry strategist and educator with more than 30 years of experience spanning janitorial operations, distribution, manufacturing, training, and consulting. He serves as the Director of Education, Training, and Field Services at ISSA, where he leads the association’s comprehensive portfolio of industry advancing programs. In this role, David oversees ISSA’s CIMS assessor program, global consulting services, and all education and training initiatives, ensuring they align with best-in-class standards and deliver measurable impact for organizations across the industry. This work includes guiding national operational assessments, developing advanced training frameworks, and strengthening quality assurance systems grounded in the Cleaning Industry Management Standard (CIMS) advancing programs. In this role, David oversees ISSA’s CIMS assessor program, global consulting services, and all education and training initiatives, ensuring they align with bestinclass standards and deliver measurable impact for organizations across the industry. This work includes guiding national operational assessments, developing advanced training frameworks, and strengthening quality assurance systems grounded in the Cleaning Industry Management Standard (CIMS). advancing programs. In this role, David oversees ISSA’s CIMS assessor program, global consulting services, and all education and training initiatives, ensuring they align with bestinclass standards and deliver measurable impact for organizations across the industry. This work includes guiding national operational assessments, developing advanced training frameworks, and strengthening quality assurance systems grounded in the Cleaning Industry Management Standard (CIMS). -advancing programs. In this role, David oversees ISSA’s CIMS assessor program, global consulting services, and all education and training initiatives, ensuring they align with best-in-class standards and deliver measurable impact for organizations across the industry. This work includes guiding national operational assessments, developing advanced training frameworks, and strengthening quality assurance systems grounded in the Cleaning Industry Management Standard (CIMS).