Nea Backström

Nea Backström is the Marketing and Communications Director at MTB Cleaning Service and a second-generation successor of the family business together with her sister, Mia. She holds a Master’s degree in Economics and is actively involved in industry networks, including the Finnish Family Business Network’s sustainability working group and the Finland Chamber of Commerce’s executive sustainability network. In 2025, she received a thesis award for her outstanding work on branding and communication in family-owned businesses.
MTB Cleaning Service is a Finnish family-owned company known for its strong company culture, commitment to sustainability, and leadership in workplace excellence. In 2024, the company was awarded Great Place To Work® Winner in the medium-sized companies category in Finland and ranked 9th among Europe’s Best Workplaces. In 2025, MTB Cleaning Service was recognized as Cleaning Company of the Year in Finland and also won the European Cleaning & Hygiene Awards 2025 Commitment to Diversity in the Workforce category, a pan-European recognition of its inclusive culture and efforts to build a workforce where people from all backgrounds can thrive