Generative AI in Action: The Quick Win Every Department Can Use Today by CB AI
Artificial intelligence is already visible across the cleaning and facilities management sector through robotics, sensors and automation. But the biggest opportunity for businesses may lie elsewhere: generative AI.
While many organisations are using tools such as ChatGPT, few are applying them effectively across operations, marketing, training or tendering processes. This session introduces the practical capabilities of generative AI and demonstrates how it can save time and improve productivity across multiple departments within cleaning and FM.
Led by CPD-accredited AI trainer and industry specialist Ceris Burns, who has over 20 years' experience working across essential industries, the session focuses on practical applications rather than theory. Through live demonstrations, attendees will see how AI can assist with tasks such as generating tender responses, creating multilingual staff training materials, analysing operational challenges and producing marketing content aligned with a company's tone of voice.
Designed as a practical introduction for service providers, manufacturers, distributors and end-user organisations, the session will help participants understand where generative AI fits within their businesses today - not in five years, but right now.
Participants will leave with clear insights and practical ways to begin using AI in their organisations.
Speakers
Ceris Burns is Managing Director of CBAi and a CPD-accredited AI trainer specialising in practical AI adoption for cleaning, facilities management and environmental sectors. With over 20 years' experience working exclusively in essential industries, she helps organisations and industry associations move beyond AI experimentation towards deliberate, ROI-driven implementation.
A Chartered Marketer and Fellow of the Chartered Institute of Marketing, Ceris has worked with leading international organisations and industry bodies including ISS, JCB, BICSc and i-team Global. She's also a Chartered Environmental Cleaner, bringing deep sector knowledge to her strategic AI consultancy and training programmes.
Ceris founded CBAi to address a critical gap: businesses want to adopt AI but don't know where to start, how to prioritise, or what readiness actually looks like. Her work focuses on leadership alignment, scorecard-based readiness asessments, and practical frameworks that work across sales, marketing, operations and service delivery - supporting association members across the value chain to build confidence and capability.
Fluent in five European languages and known for her direct, warm approach, Ceris cuts through AI hype to enable manufacturers, distributors and service providers to build practical, sector-relevant AI strategies.
