Doing Good and Doing Well: Cradle to Cradle Certification® Raises the Bar for Cleaning Products
Cradle to Cradle (C2C) Certification is one of the most powerful commercial differentiators in the industry, opening doors to high-value institutional procurement, satisfying increasingly strict EU sustainability mandates, and giving sales teams a compelling and credible story. C2C Certified evaluates products across five dimensions — material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness — providing a rigorous, third-party validated platform that stands up to scrutiny from demanding buyers. In this session, we'll dive into the details of C2C Certified and share examples of how leading cleaning product companies are using C2C Certification, not just as a sustainability credential, but as a product innovation engine that builds brand trust and opens doors.
Speakers
Monica Becker is the Senior Director of Strategy & Development at the Cradle to Cradle Products Innovation Institute and drives growth and impact of the certification program across global sectors. Her work sits at the intersection of sustainable chemistry, circular economy— two of the most consequential shifts reshaping how products are made and used. She leads new program development and strategic partnerships, including with on-line retailers featuring Cradle to Cradle Certified products.
Before joining the C2C Certified Program in 2020, Monica served as Director of Collaborative Innovation at the Change Chemistry (formerly the Green Chemistry & Commerce Council), where she expanded the organization's reach across five major sectors and launched some of its most ambitious programs, including collaborative green chemistry innovation challenges that united major retailers, brands, and suppliers. She built Change Chemistry’s Startup Network and Technology Showcase from the ground up.
Earlier in her career, Monica led her own sustainability consultancy, advising businesses (e.g., Nike, Seventh Generation, Harris Radio), government agencies (e.g., UNEP), trade groups, and NGOs. She's also held leadership roles at RIT's Golisano Institute for Sustainability/REMADE and specialty chemical company Nouryon.
Monica holds dual Master's degrees in Civil & Environmental Engineering and Technology & Policy from MIT, and a B.S. in Chemical Engineering from the SUNY College of Environmental Science and Forestry.
