Shows how FabLittleBag compliments period products by ensuring they are not flushed

Circle of Care

Founded by Martha Silcott, the company designs and produces sustainably sourced disposal bags for period products, FabLittleBag, & stomas and incontinence products, HyGeeni Bag.  Ease of use, good hygiene, discretion, kindness to the planet & people are the guiding principles of the business.

The FabBag Company

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The project, launched last year, saw the number of blockages drop to 11 between September and December, compared with 29 during the same four month period in 2024.
Matt Collins, from Southern Water, called the 62% reduction "a great result".
Southern Water said 2.5 million tampons and 1.4 million sanitary pads make it into UK sewers every day, and 66 percent of all pipe blockages are caused by period products and wet wipes.
And recent surveys have revealed that over a third of users have flushed a period product, with many admitting they do it because they are unable to dispose of them properly.
"Every year my team deals with tens of thousands of incidents across our region caused by the wrong things being flushed down the loo," said Collins.
"People often flush these products because they don't know how to dispose of them properly, so campaigns like this show what a difference education can make."
Sustainably-sourced, plant-based bags, provided by TheFabBagCo, have been placed in the University of Chichester's communal loos and its halls of residence.
Its Environment & Sustainable Development Officer, Lucy Ferre said the bags had been "a big hit".
"They have also sparked some great conversation and awareness building around what should and shouldn't be flushed," she said.
The FabBagCo inventor and CEO Martha Silcott, said she felt proud of the project, adding that "a small change can have a big impact".

The Argus news - Chichester University

Chichester has seen a 62 per cent reduction in pipe blockages since the start of a scheme targeting "unflushable" waste, such as sanitary products, that often ends up in the sewage system.

The programme is a collaboration between Southern Water, the University of Chichester and TheFabBagCo.

It promotes the use of sustainable disposal bags to encourage people to bin, rather than flush, period products.

Matt Collins, who leads Southern Water’s ‘Unflushables’ team, said: "A reduction of more than 60 per cent in blockages in just four months is a great result.
"Every year my team deals with tens of thousands of incidents across our region caused by the wrong things being flushed down the loo, including sanitary products.

"We know people often flush these products because they don’t know how to dispose of them properly – campaigns like this show what a difference education can make."

From September to December, blockages caused by unflushables fell from 29 to just 11, compared to the same period in 2024.
Data from the scheme highlights a widespread issue: an estimated 2.5 million tampons and 1.4 million pads enter the UK’s sewers each day, with period products and wet wipes accounting for 66 per cent of all blockages.

The two-year pilot project aims to educate students about the impact of flushing sanitary products and offer the bags as an easy, hygienic and discreet way to bin them instead.

Southern Water has supplied more than 300,000 of the sustainably-sourced, plant-based bags to the university’s communal loos.

Lucy Ferre, Environment & Sustainable Development Officer at the University of Chichester, said: "The bags have been a big hit with the university community, and both staff and students have appreciated this more discreet and hygienic method of period product disposal."

The FabBagCo inventor and CEO Martha Silcott, said: "The headline of a 62 per cent reduction in blockages is not the only thing I feel proud about from this game-changing pilot.

"It is also the opening-up on conversations around period disposal that Lucy mentions – the normalisation of periods."

Stationers' Innovator of the year award

A Night to Remember at Stationers' Hall

The seven category winners of the awards, organised by The Stationers' Company, were unveiled at a packed ceremony and champagne lunch last Friday (17 October).

The flagship award, Innovator of the Year 2025, which was presented by Dr Vanessa Lawrence CB, was award to us for our sustainable and discreet period disposal bags. Our bags are designed to tackle the plastic pollution caused by tampons and pads in waterways, by stopping people flushing them down the loo. We are also seeking to normalise the conversation around periods and period waste disposal. 

From Flushers to Binners: Our Mission Recognised

Since 2014, we've been on a mission to change how people dispose of period products. Founded by our CEO and inventor Martha Silcott, FabLittleBag exists to "educate and convert the Flushers to become Binners"—because the only things that should go down your toilet are pee, poo, and (toilet) paper.

Flushing tampons and pads causes devastating blockages, costs UK water companies over £100 million annually, and contributes to plastic pollution in our waterways. Our plant-based disposal bags—made from sugar cane, cornstarch, and recycled plastic—offer a better solution: sustainable, opaque, odour-sealing, and designed to open one-handed for ultimate convenience and discretion.

A Triple Win

The evening was full of surprises. Our amazing founder Martha said "being highly commended for the Customer Experience category and then winning the Product Design category was truly an amazing feeling".

"To then go on and win the overall Innovator of the Year award was a huge honour," she added.

"I normally talk about 'gobsmacked Flushers'. I was definitely a gobsmacked winner."

Breaking Taboos, Building Solutions

This award isn't just about product design—it's about advocacy, education, and dignity. We've always believed that periods shouldn't be taboo, and proper disposal shouldn't be an afterthought. Whether it's preventing plumbing disasters, protecting our environment, or simply giving people a dignified way to dispose of their period products, FabLittleBag addresses a real need that's been ignored for far too long.

The co-chairs of the awards, Kate Howell and Vida Barr-Jones, said all of the 2025 winners should be "immensely proud of what they've achieved".

We certainly are. But more than that, we're grateful—to our customers who trust us, to the partners and distributors who believe in our mission, and to everyone who's helped us challenge the status quo and set new standards for washroom hygiene for women.

What's Next?

This recognition fuels our commitment to expand our reach, educate more people about responsible disposal, and continue innovating solutions that combine sustainability with dignity. From schools and workplaces to sports clubs and beyond, we're working to make proper period product disposal the norm, not the exception.

Thank you to The Stationers' Company for this incredible honour. Here's to converting more Flushers into Binners—one bag at a time.

HyGeeni Bag information

Hygeeni Product 1.png

HyGeeni Bag closed

Disposal of items containing bodily fluids: incontinence pads, stoma bags, babies nappies, is rarely dignified or hygienic. HyGeeni Bags address this issue head-on. Crafted from sugarcane and recycled materials, they are easy to use, and provide complete discretion with their opaque design. Crucially they seal firmly closed, locking in odours for a hygienic disposal experience.  Each pack contains 50 bags.

HyGeeni Bag

Disposal of items containing bodily fluids: incontinence pads, stoma bags, babies nappies, is rarely dignified or hygienic. HyGeeni Bags address this

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Producing sustainably sourced disposal bags

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