Why did you decide to do a rebranding?
We felt it was time for a change because our Interclean has evolved beyond just being a trade show. We wanted our brand to reflect this growth, and our commitment and to enable the cleaning and hygiene to thrive. By being proactive, always thinking ahead about how to create the best environment for growth and innovation, for the long-term success and success and well-being of the community.
How does the new brand style show the company's changes?
The new brand style represents our main values: independence, authority, and community. The new colours give a feeling of warmth, being together and a sense of community. The new logo, which is a mix of a circle and an octagon, symbolises our strengt, while not for getting our almost 70 year old heritage.
What will be different at the next Interclean Amsterdam event?
It will be an immersive experience, where the branding is reflected in the entire look and feel of the event, but also in the new networking event such as the Interclean Social Club and a Keynote opening. To experience the future of the industry, capture the latest trends, and to help build global connections. And to create an environment where industry professionals feel encouraged to innovate, share, and connect.
What changes can people expect online?
Our online platforms will have a new design to match our updated brand. We want our website, newsletters, and social media pages to reflect the new Interclean style. Not just in look and feel, but also in the way we communicate: genuine, human centered campaigns and community building.
When will you reveal the full new brand style?
We've already given some previews, but the full reveal will happen during the upcoming event. We're excited to share the complete transformation with everyone. In the coming year, gradually all our activities we do will be rebranded, including our online programs such as the Spotless Podcast and our Ask the Expert series and – of course our other Interclean event Interclean Shanghai in December!
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