Learn more about our innovative and circular wipe care based on biopolymers!

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Learn more about our innovative SWITCH system.

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The Professional Division of the family-owned company Werner & Mertz, founded in 1971, offers commercial customers high-performance hygiene solutions for use in professional cleaning. 
Our established brands Green Care Professional and Tana Professional exemplify the entire company’s unwavering commitment to sustainability. We are driven by our desire to make a sustainable lifestyle attainable for the majority even beyond the boundaries of our brand.

Werner & Mertz Professional

© Werner & Mertz Professional

In all five assessed categories – Material Health, Product Circularity, Clean Air & Climate Protection, Water & Soil Stewardship and Social Fairness – the products and the company attained the Gold level. Of special note, the Platinum level was awarded under General Requirements. This top score confirms exceptional transparency, robust processes and corporate action resolutely targeted to sustainability. 

The success shows once again the leading role Werner & Mertz Professional plays in the development of circular and sustainable cleaning products. Thomas Ulbricht, CEO of Werner & Mertz Professional, describes the success as strong validation of the company’s chosen path. “We see the Gold certification under Standard 4.0 as convincing proof that we are leading in the credible implementation of sustainability. It’s a matter of course for us to combine ecological quality, transparency and innovative strength. That’s demanding, but it’s exactly what motivates us to keep going and to set new standards.“   

With Full Scope Gold certification, Werner & Mertz Professional sets a new international standard for responsible product development in the professional cleaning industry and proves by example that sustainable innovation and high quality requirements can go hand in hand.   

Learn more about the special criteria for Cradle to Cradle Certified® here – and discover in which aspects Green Care Professional even goes one step further: 
https://www.green-care-professional.com/about-green-care-professional/certifications/

Zero Visual

Added value for sensitive areas
The name and logo of the new product series reveal what’s important – the products contain zero percent dyes and fragrances. “Our years of experience show us that customers are increasingly asking for fragrance- and dye-free products,“ says Bianca Nerowski, Head of Product Management at Werner & Mertz Professional. “Especially where no odors and the lowest possible indoor air pollution are demanded, our products deliver true added value.” She explains: “Because the cleaning agents emit no fragrance in the indoor air, they lower the  risk of allergic reactions among cleaning personnel and everyone else present in the cleaned rooms. At the same time, the formulations prove their strong cleaning performance.“

Moreover, the formulations for the Zero cleaning products have been rigorously optimized for environmental compatibility. By doing without these additives, product developers have made further improvements to the biodegradability of the cleaning solutions. All ingredients have been tested thoroughly for their ecological harmlessness.  

Therefore, almost all products in the new Zero range bear the respected EU-Ecolabel which guarantees the highest standards for environmentally friendly formulations. In addition, nearly the entire range has been certified by the Cradle-to-Cradle Products Innovation Institute. This distinction proves that the Zero products satisfy the highest requirements for ingredients, resource conservation and packaging.

All products are in the same price segment as the other products under the Green Care Professional brand, making them an attractive alternative at no additional cost for people with allergies.

GC Professional Mother Earth

The future of our Mother Earth is calculable. Each of us bears responsibility and every resource saving counts to preserve our planet and its resources. With the Green Care Performance Calculator from Werner & Mertz Professional, customers can calculate and certify the CO2, crude oil and plastic savings they can achieve by choosing Green Care Professional cleaning products. 

The resource savings that result from choosing Green Care Professional are made visible through a free, individual certificate (available with company logo), which can be used for internal and external communication and also supports participation in tenders based on sustainable procurement criteria. In addition to previously optimized design and usability, the tool has recently been further improved: two new savings-relevant values have been added which indicate the recyclate content of plastic packaging: the recyclate content of the container and the recyclate content of the overall packaging (i.e. container and cap).

"Our goal is to best prepare companies for the transition to a genuine circular economy,“ says Thomas Ulbricht, Head of Werner & Mertz Professional. "With the Green Care Performance Calculator we’re turning our engagement for sustainable product design into a competitive advantage for our customers, especially with regard to future political and regulatory requirements.” 

The Green Care Performance Calculator is based on a reliable, certified calculation. An independent examination by INTECHNICA GmbH validated the reliability and correctness of the calculated results. 


Calculate your own savings, make your sustainability achievements visible and learn more about the Green Care Performance Calculator at https://www.green-care-professional.com/calculate-now .

Plants over Petroleum

TAWIP neo closes both the biological and the technical cycle. At the heart of the recipe is a specially developed biopolymer obtained directly from the European chicory root. Werner & Mertz Professional is thus relying on a purely plant-based solution that has been proven to be completely biodegradable. The production of the biopolymer does not compete with food production. At the same time, the packaging is made of 100 percent post-consumer recyclate from the yellow bag and can be fully recycled after use. The surfactants come from renewable, plant-based raw materials, and 73 percent of organic carbon processed in TAWIP neo originates from renewable plant resource.

Since the formula is completely free of microplastics, it already meets the EU Regulation 2023/2055 on the restriction of microplastics, making TAWIP neo the future-proof choice for wipe care.

“TAWIP neo was developed as a sustainable answer to conventional, petroleum-based wipe cares and combines ecological responsibility with economic efficiency,” explains Thomas Ulbricht, Head of Werner & Mertz Professional. “The power of plants replaces petroleum without compromising on cleaning performance. In this way, we offer professional users a real alternative that is future-proof, microplastic-free and at the same time highly effective in use.”

Versatile application and economic advantages:
TAWIP neo is EU-Ecolabel certified and is suitable for all floor coverings such as linoleum, PVC, flexibvle tiles, especially rubber, natural and artificial stone as well as sealed wood and parquet floors. The product is particularly suitable for the spray cleaner method. As a 2-in-1 solution, the wipe care combines cleaning and care in a single operation and can be used without special training.

The extremely low-foaming, label-free formula ensures an even, silky gloss finish with outstanding coverage and a pleasant room fragrance – without any waxes, layer build-up or smear marks. In addition, slip-resistance is guaranteed in accordance with DIN 18032-2 with a dulling effect. Easy and safe to use, TAWIP neo reduces re-soiling thanks to its soil release effect and, when used regularly, eliminates the need for time-consuming and costly deep cleaning and subsequent maintenance.

In addition to its ecological advantages, TAWIP neo also offers professional cleaning service providers numerous economic advantages: The efficient dosage from 2.5 ml per 1 litre of water contributes to lower costs per application. At the same time, floors can be cleaned and maintained with significantly fewer personnel, chemicals and machinery.

More flexible planning and reduced resource requirements:
Thanks to the continuous cleaning and maintenance with the help of TAWIP neo, deep cleaning and recoating of floors are much less often necessary or even obsolete. The extended maintenance intervals reduce the consumption of cleaning agents and coating agents and reduce the need for cost-intensive machines and special utensils.

It is also possible to compact existing coatings and repair floors without having to completely renew them. This significantly reduces the use of specialist personnel for deep cleaning and coating as a special activity and can be covered during maintenance cleaning. This allows cleaners to be deployed more flexibly and a sustainable reduction in operating costs can be achieved.

“With TAWIP neo, we are providing our customers with a tool that significantly facilitates sustainable business and at the same time reduces the logistical, personnel and financial effort involved in building care,” explains Ulbricht. “We are convinced that this innovation will change professional wipe care.”

One Billion Bottles

The Mainz cleaning products manufacturer Werner & Mertz—best-known for its Frosch brand—set a new world record on 23 June. Since the start of its Recyclate Initiative, the eco pioneer has brought one billion rPET bottles of 100 percent Post-Consumer Recyclate to the market.   
Together with like-minded cooperation partners along the entire value chain, Werner & Mertz launched the Recyclate Initiative in 2012 and since then has advanced the mechanical recycling of used plastic for high-quality closed-loop circulation of packaging. The company, considered a pioneer for recyclable products beyond its own industry, repeatedly sets new standards for ecological feasibility, particularly in the use of material from the Yellow Bag for its packaging. With the achievements of its initiative, Werner & Mertz demonstrates that it is possible to offer effective, verifiably resource-sparing products which do not demand that consumers give up quality, performance or sensory experience. 
“We are not making ascetic products for a niche market; we are specialists in making a sustainable lifestyle attainable for the majority. The key is a cheerful appeal. To that end we bank on the best combination of consistent, highly effective resource efficiency per product and achievable reach in terms of market share,” says Schneider.
Demonstrating courage with cooperation partners 
When Werner & Mertz founded the Recyclate Initiative, it set aside the problem of what came first—the chicken or the egg. Hardly any company used recyclate at that time because it was significantly more expensive than plastic made from fresh crude oil, which is also known as “virgin plastic”. Economies of scale would make recycling less expensive, but someone had to take the first step by investing in recyclate. Werner & Mertz demonstrated that courage and sought partners along the value chain. Current partners include NGO NABU; plastic specialist Alpla; packaging concern Mondi Group; and, the most recent addition, waste and recycling company PreZero.  

“A strong vision, close cooperation and the use of the newest technologies made it possible for us to develop a consistently good recyclate product despite changing conditions in the Yellow Bag stream,” said Alpla CEO Philipp Lehner. 
Major milestones of the Recyclate Initiative  

Reaching the one billionth bottle of 100 percent Post-Consumer Recyclate is only the most prominent example among many milestones achieved within the initiative to date. Particularly noteworthy is the continuously increasing share of Yellow Bag material in packaging over the past 11 years:    

•	2014: pilot testing of Frosch dishwashing detergent in rPET bottles made of 100 percent Post-Consumer Recyclate, 20 percent of which comes from the Yellow Bag (80 percent from European deposit bottle collection – disposable and reusable bottles)
•	2016: rHDPE bottles of 100 percent recyclate from the Yellow Bag (for emsal and Green Care Professional brands)
•	2019: first bottle produced with 100 percent rHDPE from the Yellow Bag, for use in cosmetics sector (Frosch Senses shower gel)
•	2021: Increase from 20 to 50 percent Yellow Bag material in rPET bottles (50 percent from European deposit bottle collection)
•	2023: Increase from 50 to 75 percent Yellow Bag material in rPET bottles (25 percent from European deposit bottle collection) 
The increases in the share of Yellow Bag material were made possible by the high technical standard of the sorting facilities along with acquired knowledge and close monitoring of the plastic bales delivered to the recycling plant. On site, packaging experts from Werner & Mertz regularly inspect the plastic bales and evaluate the quality of the materials available for recycling. Knowledge about this waste stream goes into process development.

“Thanks to years of development with our partners, modern recyclate can be called a ‘drop-in solution’. That means the recyclate can be used in place of new plastic without requiring any major modifications to existing production systems,” says Alexander Schau, Head of Packaging Development at Werner & Mertz.  
More technological and pioneering achievements 
At the same time the company reached one billion bottles, Schneider announced the next milestone during the world record celebration. Effective immediately, Werner & Mertz will begin converting the rPET bottles for the Frosch brand to 100 percent recyclate from the Yellow Bag!  Another fantastic pioneering achievement from the initiative.  
Once the Recyclate Initiative had successfully converted the PET and HDPE plastics to 100 percent used plastic from the Yellow Bag, the next step was driving forward the technological development of packaging made of PP and LDPE.  
In 2018 Werner & Mertz brought to market the first high-quality recyclable stand-up pouch of a monomaterial. The pouch reduced the amount of required plastic by 70 percent compared to a rigid bottle with the same fill volume. The one drawback: Until that time, it had not been  possible to produce the pouch from recyclate because there was not enough film packaging available that complied with Design for Recycling guidelines. So the initiative launched another lighthouse project to solve that problem. Effective immediately, 27 percent of the total packaging consists of Post-Consumer Recyclate from the Yellow Bag! 

Most closures on Werner & Mertz products, as for these product groups, consist of polypropylene (PP). In 2022, the company did without the green pigment for the Frosch brand, switching to transparent colorless closures for the sake of optimized recyclability. In the same year, Werner & Mertz jointly developed with a cooperation partner a trigger spray head made of a monomaterial (PP), which was, for the first time, completely recyclable. In a worldwide  first, the functional internal components of the pump are made of Post-Consumer Recyclate (29 percent). In the Business to Business area Werner & Mertz brought to the market a new packaging system for professional cleaning, consisting of a refillable recyclate bottle with integrated PP dosage mechanism of 100 percent recyclate. In the next step during the current year, many closures for the Frosch brand will be converted to gray recyclate with the goal of recycling this material too at a high quality. 
“When developing our projects, we always ask ourselves: ‘How far can we go in terms of sustainability and the circular economy without our consumers having to give something up?’ As far as the closures are concerned, our customers have come to accept the color grey and still enjoy the products. But the interim step of the colorless closures was important to getting there,” says Schneider.
 
Demands made on politicians in Berlin and Brussels: 
With its Recyclate Initiative, Werner & Mertz has proven hundreds of millions of times the scalable feasibility of its approach—for cosmetic products too. Despite all this progress and financial success, very few companies use high-quality recyclate from the Yellow Bag. That cannot be attributed to any technical reasons, but rather to a lack of political interest in creating a level playing field for recycled materials and plastics made from crude oil. Therefore, the medium-sized enterprise, together with like-minded associations, NGOs and its cooperation partners, will continue demanding that politicians create general conditions to strengthen the circular economy.  The following are some of the measures:  
Polluter pays the plastic tax:
Instead of making all consumers bear the burden of the plastic tax, the  distributor of climate-damaging new plastic should pay the tax while Post-Consumer Recyclate remains tax-exempt. These measures generate an economic incentive for increased investment in recycling technologies. 
Elimination of  subsidies for climate-damaging fossil resources:
The legal favoritism for new plastic—such as the exemption from the energy tax—should be terminated. Instead, funding should be redirected to support innovations in the recycling sector.

Establishment of a binding legal framework: 
Legal minimum quotas  for the proportion of recycled material in new goods should be introduced, coupled with incentives for exceeding the target by up to 100 percent, and binding quality standards for imported recyclate.  
Promotion of innovation and investment in recycling technologies:
A fund should be set up into which all companies that use new plastic would pay. The funds should flow into research, development and the expansion of modern, high-quality recycling processes.      
Inspection and certification of imported recyclate:
Recycling facilities in foreign countries should be required to prove by means of independent audits that they meet European quality and environmental standards. Only equivalent recyclate may enter the European Single Market.
Green Public Procurement as strategic lever: 
Government support of the circular economy as with consideration of recyclate and recyclability as criteria in requests for bids.

The increased use of recycled material contributes to resource sovereignty, makes Europe, which lacks primary raw materials, less dependent on imports and strengthens its resilience in the long term.

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Good air quality is an invisible feel-good factor that affects our well-being, especially indoors. Our Zero series stands for uncompromising cleanliness, free of all dyes and fragrances. The 14 products in the Zero assortment offer effective product solutions for every application area. Developed with special consideration given to allergy sufferers, our products leave behind fresh indoor air – so you can take a deep breath!

Zero product range

It’s what we leave out that makes the difference!
Find out about our fragrance- and dye-free Zero range.

TAWIP neo.png

TAWIP neo is based on innovative water-soluble biopolymers of European origin.
The extremely low-foam formula leaves behind an even, silky-gloss finish with outstanding coverage and a pleasant room fragrance.
TAWIP neo does not contain any waxes. It therefore guarantees a uniform appearance and prevents unwanted layer build-up and smear marks. TAWIP neo is easy and safe to use and slip-resistant in accordance with DIN 18032-2 with a dulling effect.

TAWIP neo

SWITCH range 2.png

At the core of the Switch System are ultra-concentrated formulations in practical, economical packaging intelligently designed to minimise resource consumption and reduce CO2 emissions. Every Switch bottle is equipped with a dosing cap that dispenses exactly the amount of cleaning agent needed for each use. When the bottle is empty, it can be refilled easily with the material-conserving, recyclable refill pouch.

SWITCH product range

Small lever, big leverage: Werner & Mertz Professional presents innovative dosing and refill system

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Tana Professional has a long history of documented customer satisfaction and high quality products. For more than 50 years, Tana has been our proven cleaning brand. For special cleaning and care products or disinfectants, the problem solver Tana Professional meets the needs of every sector and industry and ensures long-term value retention.

Tana Professional

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Safe, effective, recyclable: Our Green Care Professional brand stands for high-quality cleaning products in perfect harmony with nature. We have many ways to interpret "cleanliness", i.e., as the effect of cleaning, but also clean for people, animals and the environment. From this basic understanding we developed our "circular" strategy. All of the materials used in the production of our Cradle to Cradle ® certified assortment can be returned completely to the technical and biological cycles.

Green Care Professional

Pioneer - integrally sustainable cleaning

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News

World-leading: Werner & Mertz Professional is the first cleaning products manufacturer to achieve Cradle to Cradle Certified® Full Scope Gold (Standard 4.0)

No dyes or fragrances, no compromises: Werner & Mertz Professional presents new Zero product range

Certified resource saving with Green Care Professional

TAWIP neo: Plants over petroleum! The new generation of wipe care.

Werner & Mertz sets a world record: one billion bottles of 100 percent Post-Consumer Recyclate! Key to a sustainable lifestyle for the majority: Cheerful appeal of ecological, high-quality products

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