Senior EU leader to keynote session on Opportunities Offered by the Circular Economy Package

  • 26 April, 2016
  • ISSA/INTERCLEAN

The 26th edition of the ISSA/INTERCLEAN Amsterdam show opens its door on 10 May which is less than 15 days to go! The show will showcase the latest innovations in the cleaning and hygiene sector, as well as offering a wider-ranging and more inclusive educational programme than ever before.

Dr. Hugo-Maria Schally – Head of Unit Eco-Innovation and Circular Economy, Directorate General for the Environment, Directorate Green Economy of the European Commission, will lead the session titled ‘Redefining Innovation – Opportunities of the EU Circular Economy Package’ on 12 May.

As a leading advocate of sustainability in Europe, Dr. Schally will provide attendees with an overview of the Circular Economy Package and, in particular, its potential to impact the cleaning sector by improving global competitiveness, fostering sustainable economic growth and generating new jobs. Following the keynote speech, Reinhard Schneider, a passionate eco-entreprenuer and CEO of Werner and Mertz, will discuss what it takes to turn the dream of 100% post-consumer recyclable content into a reality. As leader of a private, family run business, Schneider will explain how companies needn’t be international conglomerates to successfully meet circular economy goals. Wrapping up the session will be a panel discussion with leading figures from the professional cleaning, chemical, equipment, and facility service sectors including Markus Asch of Karcher, Michele Redi of IPC, Anette Timmer-Larsen of Tarkett Group, Joost Brinkhuis from Asito, and Frank Vancraeyveld from Werner and Mertz, moderated by Dianna Steinbach, ISSA’s Director of EMEA Services.

And more key thought-leaders from the cleaning industry, have been signed up by ISSA to deliver a programme of exciting and inspirational educational seminars, panel discussions and forums. The programme, sponsored by Ecolab, is an engaging combination of in-depth seminars and discussions, held in the RAI Amsterdam’s Elicium building, twinned with quick-fire, lunch-and-learn sessions in the exhibition’s new InnovationLAB area. Topics for the programme range from seminars on recent shake-ups in the cleaning sector’s supply chain; the comparative advantages of leasing or buying equipment; and the EU Circular Economy package for the professional cleaning industry. Breakthrough ideas on developing new sales strategies for cleaning professionals will also be covered extensively. Moreover, talks on selling through connecting cleaning with safety and changing the sales narrative from cost to profit are likely to appeal to wide audiences.

One of the hottest trends in the cleaning industry over the next few years is likely to be connected cleaning and the application of technology. The ISSA educational programme positively addresses this topic too at the show with sessions outlining both the impact and potential of leveraging big data and the benefits of deploying robotic machines.

Diana Steinbach, ISSA’s Director of EMEA Services added: “We’re pleased to have more industry experts than ever before at an Amsterdam show providing their analysis of, and actionable insights on, the big issues currently facing the world of cleaning. We are looking forward to a busy and productive programme and would urge all exhibition visitors to make the most of the rang of informative sessions on offer.”

All sessions are free to attend, but places are limited so early arrival is recommended. The ‘Redefining Innovation – Opportunities of the EU Circular Economy Package’ seminar will take place between 14:00-15:15 on Thursday 12 May at D201 (RAI Elicium).

Note to the editor (not for publication):
For more information, please contact the Communications & PR manager: Hilke de Vries

+31 (0)20 549 22 88

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