First edition of ISSA/INTERCLEAN Istanbul
- 21 October, 2014
A vibrant international community
The first edition of ISSA/INTERCLEAN Istanbul, held 25 – 27 September at the Wow Convention Centre, was deemed a success by all parties involved. The show was truly an international gathering with 28 % international visitors from 70 countries. With 100 leading brands and a high level conference, the event is hence fulfilling its role as an international networking platform for the cleaning industry in Turkey and the Middle East and is said to play a vital role in finding solutions for the regions cleaning related challenges. The next edition of the show will be scheduled for 2016.
ISSA/INTERCLEAN Istanbul was well appreciated by both national and international exhibitors. Roger Klunder of R & T and SYR Europe, "The potential of the Turkish market is immense, we will definitely participate again in 2016. We have been able to gather quality contacts and meet with existing customers throughout Europe." Dave O'Donoghue, Export Manager, Vectair Systems labeled the show as "Ideal meeting place for business opportunities in both Europe and Asia. It reflects the growing hygiene standards and increasing interest in cleaning technologies in Turkey and surrounding countries." Also Nilfisk Advance and Kärcher were very pleased with their participations. Mrs. Burcu Guder from Kärcher Turkey praised the international attendance at the show. "The show was outstanding for meeting with our friends and customers, not only from Turkey, from all countries around Turkey (Iran, Iraq, Syria, Lebanon, Libya and Russia)."
In three days, ISSA/INTERCLEAN Istanbul attracted some 2,746 visitors, 100 conference delegates and over 800 exhibitor representatives to the show. Next to that, international delegations of government leaders from Iraq, Qatar and Saudi Arabia came to see the show. A unique mix of municipal as well as industrial cleaning professionals were present and learned about the latest innovations in their field of expertise. The majority of the visitors were from decision making units of their organizations resulting in valuable business conversations on the show floor.
Seminar programme paving the way forward
The keynote address by Ilham Kadri, president of Diversey Care highlighted challenges present in the Middle East and North Africa (MENA), 'how to balance sustainability goals while maintaining effective hygiene'. More than 100 people attended the keynote. Also featured was a session on why hygiene is important in the washroom which was presented by the European Tissue Symposium, then international certification and training, doing business in the international community and finishing with a seminar on European working at height regulations.
ISSA/INTERCLEAN Istanbul 2016
With satisfied exhibitors, a successful educational conference, and lots of publicity and articles in both general and international media, the first edition of ISSA/INTERCLEAN lived up to all expectations and confirmed the importance of the region. The next edition will take place in Istanbul in fall 2016.
About ISSA/INTERCLEAN Global Events
Established in Amsterdam in 1967, ISSA/INTERCLEAN global events are jointly organised by RAI Amsterdam and its alliance partner ISSA, the leading cleaning industry association worldwide. Whether you're looking to find suppliers or distributors, expand your company's global presence, solidify customer relationships, stay ahead of industry trends, or network with your peers, ISSA/INTERCLEAN trade shows provide these opportunities - and much more, in venues around the globe!
The calendar of ISSA/INTERCLEAN Global Events:
ISSA/INTERCLEAN North America, Orlando, 4-7 November 2014
ISSA/INTERCLEAN Latin America, Mexico City, 25-27 February 2015
ISSA/INTERCLEAN Centr./East. Europe, Warsaw, 22-24 April 2015
ISSA/INTERCLEAN Amsterdam, 10-13 May 2016
ISSA/INTERCLEAN Istanbul, Fall 2016
Note to the editor (not for publication):
For more information, please contact the Communications & PR manager: Hilke de Vries