I have now been working at ISSA for 4 and a half years, as the EMEA Marketing and Communications Manager. A key part of my role has been to help develop projects with the specific aim of helping our valued members grow their businesses. In this endeavour, we offer members a number of useful tools, including educational articles, books, videos, as well as access to crucial market studies.
In addition, ISSA has organised many member gatherings, trade delegations and seminars. Each of these events presents a unique opportunity for ISSA members to learn from each other, share best practices, network, and create new business opportunities. Our EMEA e-newsletters provides updates on these and other projects that we are organising in the region, and are a great way to stay informed.
However, whilst these events help our members succeed individually, in my opinion the greatest benefit to those who attend them is that they help to build a growing, international cleaning community. It is together, through this community, that we can drive higher global standards in our industry – which will benefit us all.
My on-going experience with ISSA has taught me the vital importance of cleaning to the world. Far too often, the people that clean our offices and public facilities are taken for granted or overlooked. However, through working with both the ISSA team as well as our members, it has truly been inspiring to see passionate and energetic people working hard to change the way the world views cleaning – and, I think, they are succeeding.
Yet whilst the importance of cleaning – and the great value it brings to society – is beginning to be more widely understood; for many people the cleaning industry itself is not always seen as an attractive career option. I would like this to change, and for young people in particular to see the dynamism and opportunities that exist within this ever-developing industry, and for them to bring their own fresh ideas and views to the mix – when combined with the more experienced industry voices, I am sure this will help ensure the world is a cleaner, better place to live in.