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DESCRIPTION:<p>Cradle to Cradle (C2C) Certification is one of the most powerful commercial differentiators in the industry, opening doors to high-value institutional procurement, satisfying increasingly strict EU sustainability mandates, and giving sales teams a compelling and credible story. C2C Certified evaluates products across five dimensions — material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness — providing a rigorous, third-party validated platform that stands up to scrutiny from demanding buyers. In this session, we'll dive into the details of C2C Certified and share examples of how leading cleaning product companies are using C2C Certification, not just as a sustainability credential, but as a product innovation engine that builds brand trust and opens doors.</p>
DTSTAMP;VALUE=DATE-TIME:20260503T202351
DTSTART;VALUE=DATE-TIME:20260414T160000
DTEND;VALUE=DATE-TIME:20260414T164500
LOCATION:Sustainability Stage 07.400
SUMMARY;LANGUAGE=en_us:Doing Good and Doing Well: Cradle to Cradle Certification® Raises the Bar for Cleaning Products
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